Testing and conversion rate optimization (CRO) have been around for a long time. So most marketers — B2C and B2B alike — are already familiar with the importance of testing. They know why they need to test, the benefits that come from continuous optimization, and, at a minimum, the basics of designing successful tests. But [...]
Testing and conversion rate optimization (CRO) have been around for a long time. So most marketers — B2C and B2B alike — are already familiar with the importance of testing. They know why they need to test, the benefits that come from continuous optimization, and, at a minimum, the basics of designing successful tests. But [...]